The GIE Soft-landing Program is a fast-track entry platform designed to connect early-stage start-ups with Dubai’s world-class innovation ecosystem. Launching at GITEX, the program offers a one-week curated journey that blends exposure, networking, and market insights to help start-ups explore opportunities and prepare for expansion in the UAE.

Start-ups gain exclusive access to high-profile technology events, strategic networking opportunities, and tailored sessions with investors and decision-makers. The program provides in-depth market insights, visibility within the deep-tech and innovation ecosystem, and direct pathways to explore partnerships, funding opportunities, and competitive platforms that recognize and reward breakthrough solutions.

As the central hub, GIE acts as the funnel bringing global start-ups into Dubai, ensuring they connect with the right stakeholders, validate their ideas, and position themselves for long-term growth and success.